Growth Marketing Specialist

Summary

Scale enrollment for virtual power plant programs by designing and executing multi-channel marketing campaigns, managing paid media, and coordinating co-marketing with OEMs and partner brands. Use marketing analytics to identify customer journey friction, optimize channels, and deliver data-driven growth insights while collaborating with copywriters, designers, and internal stakeholders. Support outreach for devices such as smart thermostats, EVs, and batteries to drive participation in VPPs and enable greater renewable integration.